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Guides to WhatsApp for business

How the WhatsApp Business Platform works, what it costs, and how to use it without losing the app you already know.

Guides

6 min readWhatsApp pricing change: what's new from 1 October 2026From 1 October 2026 Meta charges for replies too. What changed, what a reply costs in your country, and the 1,000 free replies each business number still gets.
10 min readWhatsApp coexistence: use the Business app and the API on one numberKeep the WhatsApp Business app on your phone and use the same number on the API, where Meta allows it. You need app version 2.24.17+ and a provider.
8 min readMeta Business Agent on WhatsApp, explainedMeta's own AI agent now answers WhatsApp chats for some businesses. It's free to start in the app and about 4–5 US cents a message on the API, by Meta's estimate. On the API, turning it on puts other agents on your number on standby.
6 min readIs the WhatsApp Business API free?No fee to access the WhatsApp Business API directly, but Meta bills each delivered message. Each business number gets 1,000 free service messages a month.
6 min readWhatsApp Business auto reply: how to set it upHow to set up a WhatsApp Business auto reply with away and greeting messages, what they can't do, and what an AI agent adds.
6 min readHow to connect ChatGPT to WhatsApp BusinessThere's no ChatGPT switch in WhatsApp Business. Three ways to connect AI to your number, what Meta's terms allow, and what you pay for with each.

By industry

Pricing by country

6 min readWhatsApp API pricing in IndiaWhatsApp API pricing in India from 1 October 2026: ₹0.8631 per marketing message, ₹0.115 for most others, and 1,000 free service messages per business number.

Free tools

Free toolWhatsApp pricing calculatorWhatsApp cost per message by country and type, at Meta's 1 October 2026 rates. Estimate your bill; each business number gets 1,000 free service messages.

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