WhatsApp API pricing in India from 1 October 2026: ₹0.8631 per marketing message, ₹0.115 for most others, and 1,000 free service messages per business number.
Meta's rate card effective 1 October 2026 sets these list rates, per delivered message to a +91 number.
| Category | INR | USD |
|---|---|---|
| MarketingOffers, promotions and announcements you start with a template. | ₹0.8631 | $0.0118 |
| UtilityUpdates tied to something the customer did or asked for: order updates, fee or appointment reminders. | ₹0.1150 | $0.0014 |
| AuthenticationOne-time passcodes for logging in or verifying. | ₹0.1150 | $0.0014 |
| ServiceYour free-form replies inside the 24-hour window after a customer messages you. | ₹0.1150 | $0.0014 |
| Authentication-internationalOne-time passcodes to +91 numbers from a business based outside India, charged only once Meta deems it eligible (over 750,000 messages in 30 days to users in the 18 markets with this rate). | ₹2.4971 | $0.0304 |
Source: Meta's pricing page. Meta can change rates only on the first day of a quarter, and we haven't seen a date for the next change.
Meta prices each message by the recipient's country code, not by where your business is. An Indian business messaging a +971 number pays the UAE rate, which is ₹4.2114 for marketing. A business abroad messaging a +91 number pays the India rate above.
Replies were free from November 2024 until 30 September 2026. The pricing-change guide covers what changed.
Meta's FAQ says “the applicable VAT, GST, sales tax or any other applicable tax will be included in your invoice.” It doesn't give a rate for India, so this page doesn't either. The rates above are Meta's list rates.
Meta requires eligible India-based customers to move all their Messaging accounts to INR by 31 December 2026. From 1 January 2027, it stops delivering messages from their accounts in any other currency. Eligible means Solution Providers and directly integrated businesses whose Sold-To country in Meta's Billing Hub is India. Check the currency on each Messaging account in Meta's tools, and if you aren't sure this applies to you, ask Meta or your provider.
Meta applies volume tiers to utility and authentication messages only, at very high monthly volumes. Service and marketing messages have no tiers, so a small business pays the rates above.
Three made-up businesses, worked out the same way as the calculator below.
Answers 500 admission inquiries of 4 replies each (service) and sends 600 fee reminders (utility).
2,000 replies − 1,000 free = 1,000 billed × ₹0.1150 = ₹115.00600 utility messages × ₹0.1150 = ₹69.00
₹184.00a month
Sends one festive-offer broadcast to 2,000 customers (marketing) and answers 100 chats of 3 replies each (service).
300 replies − 300 free = 0 billed × ₹0.1150 = ₹0.002,000 marketing messages × ₹0.8631 = ₹1,726.20
₹1,726.20a month
Answers 1,000 chats of 5 replies each (service). 60% start from Click-to-WhatsApp ads.
5,000 replies − 3,000 from ads − 1,000 free = 1,000 billed × ₹0.1150 = ₹115.00
₹115.00a month
We count replies to ad chats as free and don't take them out of the free 1,000. That assumes they fall inside the ad's free window, and Meta doesn't say whether they use up the free 1,000.
Enter your monthly volumes. The calculator starts on India's rates.
Meta prices by the country code of the customer's phone number, not where your business is. Type a country, like Kenya or Australia, and we choose the matching rates.
One customer conversation, however long.
Count every message your agent or team sends.
Each gets 1,000 free replies a month.
Percent. Replies inside the ad's free window cost nothing.
One chat of 6 replies costs ₹0.69 once your free replies are used. Before taxes.
| Message type | Billed | Rate | Cost |
|---|---|---|---|
| Replies inside the 24-hour window3,000 sent · 1,000 in the free tier2,000 × ₹0.1150 | 2,000 | ₹0.1150 | ₹230 |
| Marketing templates (broadcasts, offers)0 × ₹0.8631 | 0 | ₹0.8631 | ₹0.00 |
| Utility templates (updates, reminders)0 × ₹0.1150 | 0 | ₹0.1150 | ₹0.00 |
| Authentication (one-time codes)0 × ₹0.1150 | 0 | ₹0.1150 | ₹0.00 |
Meta's rate card for India, effective 1 Oct 2026 (source). We count replies to ad chats as free and don't take them out of the free 1,000. That assumes they fall inside the ad's free window, and Meta doesn't say whether they use up the free 1,000. Meta's FAQ says any applicable VAT, GST, sales tax or other tax appears on its invoice. Very high utility and authentication volumes get lower tier rates, and some businesses pay higher authentication-international rates; neither is shown here.
Meta sets the per-message fees. Providers charge for their own software, and some bill Meta's fees through their own invoice. With Zymbler, Meta bills message fees to your own WhatsApp Business account directly.
WhatsApp, Meta, Meta Business Agent, Meta One, Messenger and Instagram are trademarks of Meta Platforms, Inc. or its affiliates. Zymbler is independent and not endorsed by Meta.
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