WhatsApp Display Name approval

The Display Name is what recipients see at the top of their WhatsApp chat with you — e.g., "Sundara Yoga Studio" instead of just +91 88024 55042. Meta reviews every new Display Name before letting you use it, and the queue is 24 hours to 7 days.

During the wait, your WABA is fully functional — you can send and receive messages — but recipients see your phone number instead of your brand name.

Meta's reviewers look for three things:

1. It represents your business.The name must match your brand or legal entity. A clothing store called "Sundara Apparel" can use Sundara, Sundara Apparel, or Shop Sundara. They can't use Best Deals Online.
2. It's not generic. Names like "Customer Service", "Support", or "Sales"get rejected because they don't identify a specific business.
3. It's not impersonating another brand.Don't include other companies' trademarks. Meta will reject "Apple Support India" from anyone except Apple.

• Send messages. The number works — recipients just see the phone number as the sender. Service messages (within 24h of a customer reaching out first) work normally.
• Prepare your templates.Marketing and utility templates take ~1 hour each to approve. Get them queued so they're ready when Display Name approval lands.
• Don't blast contacts yet. First impressions from your brand show your phone number, not your name — bad for conversion. Hold marketing pushes for after approval.

You'll get an email from Meta with the rejection reason. The fix:

1. Go to business.facebook.com → WhatsApp Manager → Phone numbers.
2. Find your number → Settings → Profile → Display Name.
3. Edit the name → save → submit for review again.
4. Wait another 24h–7d.

Common reasons for rejection: too generic, contains a trademark, contains a URL or phone number, contains promotional language ("Best Prices Now!"), or has trailing/leading whitespace or odd capitalisation.

You can change it up to twice every 30 days. Each change goes through the same review queue. If you change it more than that within 30 days, Meta locks the field — wait it out.