Meta integration: the full picture

Connecting Zymbler to WhatsApp sounds like one step, but it's really three assets working together. Understanding the relationships upfront makes the rest of the setup obvious.

The three Meta assets you'll touch

• Meta Business Account (a.k.a. portfolio) — the legal container at business.facebook.com. Owns your WhatsApp Business Account.
• WhatsApp Business Account (WABA) — holds one or more phone numbers, your message templates, and your quality rating.
• The phone number — the number customers message, and the one the agent replies from.

How they connect

Meta Business Account  (your brand, legal entity)
   └── WhatsApp Business Account (WABA)
         └── Phone number(s)  ──── WhatsApp messages

What happens during connection

When you connect WhatsApp in Zymbler, a Meta popup opens and walks you through:

• Selecting which Business Account to connect.
• Authorising Zymbler to send and receive messages on your WhatsApp Business Account.
• Picking or creating a WABA, picking or adding a phone number, setting a Display Name, and optionally adding a payment method.

When the popup closes, Zymbler stores an access token for the connection, subscribes to message webhooks, and starts showing incoming chats in your inbox.

What Zymbler does NOT do

• Manage your Meta billing. WhatsApp message fees are charged by Meta directly to your business — never through Zymbler.
• Message customers without your rules. The agent only replies using the business description and questions you've given it.
• Share your data with other Zymbler customers. Each business's customers, notes, and chats are kept separate.

The order to do things in

Some pieces depend on others. The shortest path:

1. Create your Meta Business Account (if you don't have one).
2. Pick the WhatsApp number to use — it can stay on your WhatsApp Business app.
3. Start Business Verification — runs in parallel, a several-day queue.
4. In Zymbler: connect your WhatsApp number from your integrations settings.
5. Wait for Display Name approval.

What can go wrong

The two most common snags, each with a dedicated article:

• "Phone Number In Use" — your WhatsApp number is on another account.
• Connection revoked — someone removed Zymbler from your Meta Business Integrations.