Verify your business with Meta

Business Verification is Meta's process of confirming your business is a real, registered legal entity. It's separate from Display Name approval and from payment method setup. It's one of the ways to raise your messaging limit, and some Meta features require it. Meta's rules here are as of October 2026.

A new business portfolio starts with:

• 2 registered phone numbers per business portfolio
• 250 customers you can message first in any 24 hours (outside the 24-hour customer service window), shared by every number in your business portfolio
• No access to some of Meta's advertising, developer, billing and spending features. Meta says: “Business verification is required to access certain advertising, developer, billing and spending features.”

Verifying gives you:

• Up to 20 registered phone numbers per business portfolio. Meta also lifts the cap automatically once you reach a messaging limit of 2,000
• One way to raise your messaging limit from 250 to 2,000 (see messaging limits). From there, Meta raises it on its own (10,000, 100,000, then unlimited) as you send high-quality messages and use at least half of your current limit in the last 7 days
• A higher cap on message templates: 250 per WhatsApp account, up to 6,000 once verified and with an approved display name

1. Go to Security Center in Meta Business Suite (you need full control of the business portfolio).
2. Click Start verification.
3. Enter your legal business name, address, phone number and website. They must exactly match your legal entity, and the website must load over https://.
4. Pick your business from the matches. If none match, Meta may ask for documents (see below).
5. Confirm your connection by email, phone, text message, WhatsApp message or domain verification, then click Done.

If Meta can't match your business to a public record, it asks for documents. The types it lists are: a certificate or articles of incorporation, a business registration or license, a government-issued business tax document (not self-filed), a business bank statement, or a utility bill (address and phone only, never for the legal name). Documents must not be expired. See Meta's list of accepted documents.

Two principles:

• Names must match exactly. The legal entity name on your documents, your business portfolio, and any tax IDs must all be identical. “Horizon Holidays” versus the full registered name with its legal suffix counts as a mismatch.
• Addresses must match. Same principle. Use the address that's on your registration certificate, not a convenience address.

Meta says a decision may take up to 14 working days, and you'll receive a notification when the review is complete.

Things to check:

• Legal name mismatch. Edit the legal name in your business details to match the document exactly, then re-submit. If you edit your business details, you need to complete the verification process again.
• Address mismatch. Same fix for the address.
• Document expired. Re-upload one that is not expired.
• Document blurry / unreadable. Scan or photograph again. Avoid screenshots of PDFs — use the actual PDF.
• Unsupported document type. Switch to one of the types in Meta's accepted-documents list.