Verify your business with Meta

Business Verification is Meta's process of confirming your business is a real, registered legal entity. It's separate from Display Name approval and from payment method setup — but it gates everything once you scale.

Until your business is verified, you're capped at:

• 2 WABAs per Business Account
• 250 business-initiated conversations / 24h (messaging tier 1)
• No access to certain advanced Meta APIs

Once verified:

• Up to 20 WABAs per Business Account
• Higher messaging tiers unlock based on volume and quality
• Access to the full Marketing API surface
• Required for any meaningful marketing-template volume

1. Go to business.facebook.com → Settings → Security Center.
2. Find the Business Verification card → click Start verification.
3. Confirm the business details on file are accurate.
4. Upload supporting documents (see below).
5. Submit.

Meta accepts different documents per country. Examples:

• India— Certificate of Incorporation, GSTIN registration certificate, PAN card of the entity, utility bill or bank statement (address proof, < 3 months old).
• EU / UK — Companies House registration, VAT certificate, utility bill.
• US — IRS EIN confirmation, state business registration, utility bill.

Across all regions, two principles:

• Names must match exactly.The legal entity name on your documents, your Business Account, and any tax IDs must all be identical. "Amraw Labs" vs "Amraw Labs Pvt. Ltd." counts as a mismatch.
• Addresses must match.Same principle. Use the address that's on your registration certificate, not a convenience address.

Inside the Security Center, the verification card updates with one of four states:

• Not started— you haven't submitted yet.
• In review — submitted, waiting on Meta. 3–7 days typically.
• Verified— done. You'll get an email too.
• Rejected— Meta's reason is shown inline. Fix the issue and resubmit.

The most common reasons and fixes:

• Legal name mismatch. Edit Business Settings → Business info → Legal name to match the document exactly. Re-submit.
• Address mismatch. Same fix in Business info → Address.
• Document expired.Re-upload a fresh one (typically < 3 months for utility bills).
• Document blurry / unreadable. Scan or photograph again. Avoid screenshots of PDFs — use the actual PDF.
• Unsupported document type.Switch to one of the accepted types for your country (Meta's rejection email lists the accepted set).