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Add a Chat on WhatsApp button to your lead form

Add a WhatsApp button, where Meta offers one, to your lead form's closing screen so leads can start the chat themselves.

2 min readUpdated By the Zymbler team

After someone sends your Facebook or Instagram lead form, they see a closing screen. You can put a button on it. A button that opens WhatsApp lets them start the chat right away, instead of waiting for your first message.

Why add the button

Zymbler sends the first WhatsApp message about 5 minutes after a lead comes in (and only if they ticked your consent box). A lead who taps the button doesn't have to wait. The button is optional.

Add it

  1. Open your lead form in Meta's form builder and go to the closing (completion) screen.
  2. Look for a button or call-to-action setting on that screen.
  3. If your form offers a WhatsApp option, choose it. It should open a chat with the WhatsApp number your Zymbler agent uses. If Meta asks you for a number, enter that one.
  4. Save the form. If Meta won't let you edit a form that is already running in an ad, duplicate it, change the copy, and use the copy in your ad.

Meta doesn't always show the same options on every form or account, and its menus change. If you don't see a WhatsApp choice, it may not be available to you. A website link works as a fallback. Zymbler still sends its own first message to leads who ticked your consent box.

Note
Use your agent's number
The button should open a chat on the same WhatsApp number your Zymbler agent answers on. Then the lead's chat starts on that number, so the agent can reply.

What to read next

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