Zymbler

Why are my marketing messages throttled?

Meta's quality rating, messaging limits, and how to climb the tiers.

6 min readdraft — expanding soon
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If your marketing templates fail with messaging_limit_exceeded or send-rate drops, your WABA has hit a tier or quality limit. This article explains both.

What this article will cover

  1. §01 Meta's messaging tiers: 250, 1k, 10k, 100k, unlimited
  2. §02 What moves you between tiers: quality rating + volume
  3. §03 Quality rating: green/yellow/red, what triggers each
  4. §04 Common causes of yellow/red: too many blocks, too many opt-outs
  5. §05 Recovering quality: reduce volume, improve template content, get more service conversations
  6. §06 Tier change cadence: when Meta re-evaluates
  7. §07 Hard caps independent of tier: marketing template rate-limits

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