Branches, conditions, A/B variants, and human handoff — the flow builder in detail.
8 min readdraft — expanding soon
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What this article will cover
§01 Flow builder anatomy: nodes, edges, and the canvas
§02 Conversation nodes: AI agent, branches, conditions
§03 Variables and personalisation: pulling lead data into messages
§04 Handoff blocks: human-in-the-loop checkpoints
§05 A/B variants: testing two openers on live traffic
§06 Versioning and rollback: editing without breaking live conversations
§07 Reusable blocks: shared logic across flows
§08 Best practices: keep flows short, branch early, log everything